Packaging of success: how design revolutionizes the food and beverage industry

Packaging plays a crucial role in large-scale retail, as it’s used for many different purposes. In fact, packaging is more than just a product container; it’s fundamental for branding and food safety, and last but not least it’s an essential part of the consumer's experience.
In many cases packaging with an innovative design was the key to success for some of the most famous brands in the food and beverage sector. Let's take a look at a few of them.

1. Coca-Cola: an iconic example of branding

Coca-Cola is one of the most iconic brands in the world, and much of the company’s success can be attributed to its distinctive packaging. The curved glass bottle and the red and white logo have become universal symbols of joy and sharing. Coca-Cola packaging is more than just functional; it conveys an experience. The special shape of the bottle was designed so it would be recognizable at a touch, making every sip of the drink a unique moment. This is a clear example of how packaging design can contribute positively to both brand awareness and consumer experience.

2. Kellogg's: innovation in the world of cereals

In the food industry, Kellogg's is a pioneer of cereal packaging innovation. The introduction of the "Bag-in-Box" in fact was a real revolution in terms of food preservation. This Kellogg's solution keeps cereals fresher for longer, and helped the brand become one of the biggest breakfast cereal companies in the world. Packaging, also in this case, became an essential part of the consumer experience, making the product more practical to use and preserving it’s organoleptic qualities.

A common commitment to innovation

What Coca-Cola and Kellogg's have in common is a commitment to packaging innovation. Both these companies proved that packaging is not just an aesthetic choice; it’s a key element to improving customer experience and promoting the brand. They invested in research and development to find solutions that go beyond simple functionality, creating an emotional bond with consumers, a bond that’s transmitted through the packaging.

Tacom’s experience

Tacom, with its commitment to innovation in the food sector, clearly recognizes the importance of packaging design. The design of Tacom dosing spouts for paperboard cartons is an excellent example of how packaging can be customized to meet specific customer requirements. Right from the start we’ve always been convinced packaging is more than just a package; it’s a key element that contributes to the quality of the product and brand awareness.

Packaging design is constantly evolving, continually transforming the food and beverage industry. Brands like Coca-Cola and Kellogg's demonstrate packaging can make a real difference, improve customer experience and consolidate brand identity.

In our opinion, packaging innovation remains the fundamental step a company must take to remain prominent and competitive on the market.

Never stop innovating!