The packaging industry is undergoing a significant transformation driven by various factors such as growing consumer demands, environmental challenges, increased focus on food and child safety, among others. But where are we heading?
Every day, we witness innovative solutions emerging in the market, focusing on consumer experience and product quality. One such innovation is smart packaging.
What is smart packaging?
Smart packaging refers to the integration of traditional packaging with advanced technologies. There are various types, ranging from QR codes to actual chips capable of transmitting information about content location, goods status, and temperature.
These technologies empower packaging to perform new functions beyond their traditional role of protecting and transporting products. The primary goals include enhancing consumer experience and logistical process efficiency by providing real-time services and information whenever possible.
Benefits for consumers and businesses:
One significant advantage of smart packaging is its ability to enhance the consumer experience. For instance, adding QR codes to packages allows instant access to detailed or additional product information, including ingredients, recipes, usage instructions, and additional nutritional information. This enables consumers to make informed decisions about purchases and food safety or to build trust with the brand on a more personal level.
Similarly, chips embedded in packaging used as sensors to detect the product's location and conditions enable better traceability throughout the entire supply chain. They help monitor product storage conditions and, if necessary, intervene promptly. This represents a revolutionary step in reducing food waste and ensuring that end consumers receive fresher and safer products.
Smart packaging is sustainable:
Another crucial aspect of smart packaging is its potential contribution to environmental sustainability. As seen, the use of sensors and advanced technologies can extend the shelf life of products, reducing food waste. Additionally, smart packaging can encourage consumers to make more eco-friendly choices, such as providing information about product origin and ethics.
Tacom solutions as part of smart packaging integration:
Tacom's expertise in designing innovative solutions for cardboard boxes aligns with the growing demand for sustainability and the evolution of smart packaging. Our cardboard box pouring systems and production optimization accessories perfectly align with the goal of providing a packaging-service that enhances user experience. The ability to dispense powder and granulated products in cardboard packaging without accidental spills, along with secure package sealing, contributes to conveying quality and significantly improving the consumer experience, fostering loyalty.
Tacom's practical resealable spout, applied to detergents or powdered additives, enhances domestic safety, especially for children, and helps make packaging child-safe. The Tacom spout and the special machinery for its application are not replicable by third parties. Choosing Tacom ensures the guarantee of effectively curbing counterfeiting, a frequent issue for major brands, causing substantial economic losses and image damage.
Lastly, Tacom solutions often represent innovation: Pour&Dose eliminates inconvenient single-dose packaging in favor of 100% cardboard packaging with an integrated measuring cup. Similarly, Bispenser is the first ecological salt spreader capable of replacing traditional highly polluting plastic salt and spice spreaders widely used around the world.
What does the future hold?
All Tacom proposals can be easily combined with the initially described solutions. Each cardboard box provides ample space for communication, ideal for inserting QR codes. Similarly, cardboard box packaging is perfectly compatible with the adoption of tracking chips. By improving user experience and contributing to the creation of optimal and waste-free processes, smart packaging is set to change how we interact with consumer products.
As Tacom has been producing dosing solutions for cardboard packaging for decades, it represents the intersection between sustainable packaging and an innovative and efficient future. The common goal of enhancing the consumer experience and promoting process efficiency combined with sustainable packaging opens the way to a future where packaging is no longer just a container but a tool for living wisely and consciously.
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